SEO for Wedding Photographers: How to Get Found on Google and Book More Clients
Warm, Neutral Website Design for Photographers and Wedding Professionals | Tila Studio
I remember talking to a wedding photographer friend of mine who poured her heart into her work. She had a stunning portfolio, heartfelt client reviews, and an Instagram feed that felt like pure magic. But there was one problem—her inquiries were inconsistent. Some months were fully booked, while others felt like a ghost town.
She told me, "I know my work is good, but I feel invisible online. I don’t know how to make my website actually work for me."
If that sounds familiar, you’re not alone. Many wedding photographers rely on referrals and social media, but what if I told you that your website could be your biggest lead generator—working behind the scenes to bring you dream clients while you’re out capturing love stories? That’s the power of SEO (Search Engine Optimization).
What is SEO and Why Does It Matter?
SEO is what helps your website show up when engaged couples search for a wedding photographer in their area. Instead of waiting for referrals or hoping someone stumbles across your Instagram, SEO makes sure your website is actually discoverable on Google.
Think about it—when couples start planning their wedding, what’s the first thing they do? They Google it. "Best wedding photographers in [your city]." "Romantic outdoor wedding photography ideas." "How to choose a wedding photographer."
If your website is optimized for SEO, you have the chance to show up in those searches, connect with couples who are actively looking for someone like you, and book more weddings without constantly chasing leads.
So, how do you make SEO work for you? Let’s break it down.
SEO for Photographers, Wedding Planners and Creatives | Tila Studio
Tip #1: Use Google Search Console to Submit Your Sitemap
Before anything else, you want to make sure Google knows your website exists and can properly index your pages. Google Search Console is a free tool that helps Google understand your website structure, track search performance, and identify technical SEO issues.
How to Submit Your Sitemap to Google Search Console:
Go to Google Search Console and verify your website.
Navigate to the “Sitemaps” section.
Enter “sitemap.xml” at the end of your URL (e.g.,
https://yourwebsite.com/sitemap.xml).Click Submit.
Doing this ensures Google can crawl and index your site properly, which improves your chances of showing up in search results.
Tip #2: Find the Right Keywords Couples Are Searching For
The foundation of SEO is knowing what your potential clients are searching for. Instead of just using broad terms like "wedding photography," focus on more specific, localized keywords.
Examples of High-Intent Keywords:
✅ "Romantic wedding photographer in [Your City]"
✅ "Candid wedding photography in [Your Area]"
✅ "Luxury wedding photographer for destination weddings"
These are the kinds of searches couples make when they’re ready to book a photographer. To find the best keywords for your business, try tools like Ubersuggest, AnswerthePublic, or Google’s free Keyword Planner.
Tip #3: Apply those Keywords Across Your Website
Now that you have the right keywords, the next step is to use them naturally throughout your website. The key is balance—your site should read smoothly while still signaling to Google what your business is about.
Place keywords in important areas like your homepage, about page, services page, and blog posts. Use them in headings, page titles, and image descriptions, but avoid overstuffing—Google prefers content that feels natural and helpful.
For example, your homepage should include your location, specialties, and target audience naturally in the text. Instead of just saying "I’m a wedding photographer," try:"I’m [Your Name], a wedding photographer in [Your City] specializing in romantic, candid moments for couples who want to feel completely themselves on their wedding day."
The more intentional you are with your keywords, the easier it is for your dream clients to find you when they’re searching for a photographer like you!
Tip #4: Make Sure Your Website is Mobile-Friendly
Most engaged couples will view your website on their phones first. If your site isn’t mobile-friendly, they’ll leave—and Google will take notice.
How to Make Your Website Mobile-Friendly:
✅ Use a Squarespace template that is mobile-responsive (all of them are, but test it!)
✅ Keep text large enough to read easily on small screens (at least 16px for body paragraph).
✅ Buttons should be at least 44x44px
✅ Use a single-column layout
✅ Use a Hamburger Menu to save space.
You can check if your site is mobile-friendly by using Google’s Mobile-Friendly Test.
Website Design for Photographers and Wedding Planners | Tila Studio
Tip #5: Speed Up Your Website for Better Rankings
Google prioritizes fast-loading websites because they create a better experience for users. If your website loads too slowly, you could be losing potential clients before they even see your work!
How to Speed Up Your Website:
✅ Optimize images – Use tools like TinyPNG to compress images before uploading.
✅ Use fewer fonts – Stick to 1-2 fonts to reduce load times.
✅ Limit unnecessary animations – Fancy animations can slow down your site.
You can check your site speed using PageSpeedInsights.
Tip #6: Write Blogs That Answer Your Clients’ Questions
Blogging is one of the best ways to attract potential clients to your website. When couples search for wedding advice—like the best venues, photography tips, or what to ask their photographer—you want your site to be the one they find.
Think about the questions your clients frequently ask and turn them into blog posts. For example, “How to Choose the Perfect Wedding Photographer in [Your City]” or “5 Must-Have Wedding Photos You’ll Cherish Forever.” These posts not only help couples but also boost your SEO by including relevant keywords and keeping your website fresh with new content.
The more helpful and engaging your blog posts are, the more likely couples will find, trust, and book you!
Tip #7: Get More Backlinks (aka Google’s Trust Factor)
Think of backlinks as “word of mouth” for Google. When other reputable websites link back to yours, it tells Google that your site is valuable.
How to Get Backlinks:
Submit your weddings to be featured on wedding blogs (like Style Me Pretty or Green Wedding Shoes).
Get listed on local vendor directories and venue websites.
Collaborate with wedding planners, florists, and venues—they can link to your site in their recommended vendors list.
Step #8: Encourage Reviews (and Use Them for SEO!)
Reviews aren’t just for building trust with couples—they help with SEO too! Ask past clients to leave a review on Google My Business and your website. Encourage them to use keywords like “best wedding photographer in [Your City]” in their review.
Modern Website Design for Photographers and Wedding Professionals | Tila Studio
You Deserve to Be Seen!
Your work is beautiful. Your talent deserves to be discovered. And with the right SEO strategy, your dream clients won’t just stumble upon you—they’ll find you.
If you need help optimizing your Squarespace website for SEO, I’d love to help. Whether you need a custom website or a template designed to rank well, I’ve got you covered!
📩 Ready for a beautiful and SEO-friendly website that will help you stand out and attract your dream clients?
